Phase C - Offer Pages (Week 3)

Validate conversion sensitivity to offer framing.

OverviewPhase APhase B

Flow for This Phase

1. Entry
Hero + promise
2. Clarity
Bullets + proof
3. Trust
Assumptions + disclosure
4. Action
Primary CTA

Landing Pages (Auto-Pulled)

These blocks are rendered directly from the landing page markdown files.

LP_OFFER_01 - Soft Waitlist
ID: LP_OFFER_01System: OFFERStatus: ready_for_test
Get early access to Home.com.
Be first to try the homeowner operating system that monitors your home and money together.
Key Points
  • Calm, clear guidance built for homeowners
  • Assumptions and ranges always visible
  • No pressure to act and no sales calls
Primary CTA
Join the early access list
Secondary CTA
See a sample report
Trust + Disclosure
  • Address-first value, progressive permissioning
  • Not financial advice or underwriting
  • Optional human review when you ask
Page Structure
  • Hero promise
  • 3 bullets
  • Trust block
  • CTA: Join the early access list
  • FAQ / objections

Get early access to Home.com.

Be first to try the homeowner operating system that monitors your home and money together.

Join the early access list See a sample report
Why this matters
  • Calm, clear guidance built for homeowners
  • Assumptions and ranges always visible
  • No pressure to act and no sales calls
Trust + Disclosure
  • Address-first value, progressive permissioning
  • Not financial advice or underwriting
  • Optional human review when you ask
Page Structure
  • Hero promise
  • 3 bullets
  • Trust block
  • CTA: Join the early access list
  • FAQ / objections

FAQ

Is this a sales list?

No. This is early access for product testing and feedback.

What do you need to get started?

Just your email. We will invite you when spots open.

LP_OFFER_02 - Direct Test CTA
ID: LP_OFFER_02System: OFFERStatus: ready_for_test
Test your home and money setup in 2 minutes.
Clear assumptions, ranges only, and no sales pressure.
Key Points
  • See what is stable and what needs attention
  • Get a simple next-step plan, not a pitch
  • Optional human review if you want it
Primary CTA
Take the 2-minute test
Secondary CTA
See how it works
Trust + Disclosure
  • Not financial advice or underwriting
  • Ranges only, never guarantees
  • Address-first value with progressive permissioning
Page Structure
  • Hero promise
  • 3 bullets
  • Trust block
  • CTA: Take the 2-minute test
  • FAQ / objections

Test your home and money setup in 2 minutes.

Clear assumptions, ranges only, and no sales pressure.

Take the 2-minute test See how it works
Why this matters
  • See what is stable and what needs attention
  • Get a simple next-step plan, not a pitch
  • Optional human review if you want it
Trust + Disclosure
  • Not financial advice or underwriting
  • Ranges only, never guarantees
  • Address-first value with progressive permissioning
Page Structure
  • Hero promise
  • 3 bullets
  • Trust block
  • CTA: Take the 2-minute test
  • FAQ / objections

FAQ

What happens after I finish?

You get a short summary with clear next steps. You can stop there.

Will someone contact me?

Only if you request it.

LP_OFFER_03 - Trust First
ID: LP_OFFER_03System: OFFERStatus: ready_for_test
Built for homeowners, not rate shoppers.
We show assumptions, ranges, and explainability before we ever ask for permission.
Key Points
  • Address-first value with progressive permissioning
  • Ranges only, never guarantees
  • Guidance without sales pressure
Primary CTA
Join the early access list
Secondary CTA
See how we handle assumptions
Trust + Disclosure
  • Not financial advice or underwriting
  • Optional human review on request
  • No obligation to act
Page Structure
  • Hero promise
  • Trust + disclosure block (first)
  • 3 bullets
  • CTA: Join the early access list
  • FAQ / objections

Built for homeowners, not rate shoppers.

We show assumptions, ranges, and explainability before we ever ask for permission.

Join the early access list See how we handle assumptions
Why this matters
  • Address-first value with progressive permissioning
  • Ranges only, never guarantees
  • Guidance without sales pressure
Trust + Disclosure
  • Not financial advice or underwriting
  • Optional human review on request
  • No obligation to act
Page Structure
  • Hero promise
  • Trust + disclosure block (first)
  • 3 bullets
  • CTA: Join the early access list
  • FAQ / objections

FAQ

Why lead with trust?

Because homeowner decisions deserve clarity before persuasion.

Do you sell my data?

No. We only use data to improve your experience.

Simulator Embeds (Placeholder)

Coming soon: embedded simulator designs for this phase.
Drop in AI Studio exports or shareable links when ready.
Cadence: 48-72h kill cycle | Weekly readout