Phase B - Sequencing Tests (Week 2)

Determine the optimal journey order and information hierarchy.

OverviewPhase APhase C

Flow for This Phase

1. Entry
Hero + promise
2. Clarity
Bullets + proof
3. Trust
Assumptions + disclosure
4. Action
Primary CTA

Landing Pages (Auto-Pulled)

These blocks are rendered directly from the landing page markdown files.

LP_SEQ_A01 - Home Utility -> Financial Power
ID: LP_SEQ_A01System: SEQStatus: ready_for_test
Keep your home on track without the mental load.
Start with simple home clarity, then see what it means for your money.
Key Points
  • Stay ahead of maintenance and timing surprises
  • Connect home decisions to financial impact
  • See assumptions and ranges before you act
Bridge
When your home is stable, your money plan gets clearer. We show both in one place.
Primary CTA
Take the 2-minute test
Secondary CTA
See how it works
Trust + Disclosure
  • Address-first value, progressive permissioning
  • Ranges only, never guarantees
  • Optional human review when you ask

Keep your home on track without the mental load.

Start with simple home clarity, then see what it means for your money.

Take the 2-minute test See how it works
Why this matters
  • Stay ahead of maintenance and timing surprises
  • Connect home decisions to financial impact
  • See assumptions and ranges before you act
When your home is stable, your money plan gets clearer. We show both in one place.
Trust + Disclosure
  • Address-first value, progressive permissioning
  • Ranges only, never guarantees
  • Optional human review when you ask

FAQ

Is this just a maintenance checklist?

No. It connects home decisions to financial outcomes.

Do I need to share sensitive info?

No. We start with your address and ask only if you want more accuracy.

LP_SEQ_B01 - Financial Power -> Home Utility
ID: LP_SEQ_B01System: SEQStatus: ready_for_test
Know what your home can actually do for you.
Start with financial clarity, then plan the home decisions that matter.
Key Points
  • See usable equity and shock readiness in minutes
  • Connect money decisions to home timing
  • Keep assumptions visible with no pressure to act
Bridge
Financial clarity helps you choose the right home moves, not just the easy ones.
Primary CTA
Take the 2-minute test
Secondary CTA
See a sample report
Trust + Disclosure
  • Ranges only, never guarantees
  • Not financial advice or underwriting
  • Optional human review when you want it

Know what your home can actually do for you.

Start with financial clarity, then plan the home decisions that matter.

Take the 2-minute test See a sample report
Why this matters
  • See usable equity and shock readiness in minutes
  • Connect money decisions to home timing
  • Keep assumptions visible with no pressure to act
Financial clarity helps you choose the right home moves, not just the easy ones.
Trust + Disclosure
  • Ranges only, never guarantees
  • Not financial advice or underwriting
  • Optional human review when you want it

FAQ

Is this a loan offer?

No. It is a planning tool so you can decide with confidence.

Will this impact my credit?

No. There are no credit pulls.

LP_SEQ_C01 - Neutral OS Entry -> Choose Path
ID: LP_SEQ_C01System: SEQStatus: ready_for_test
One place to monitor your home and money.
Choose what matters most right now, and we will guide the next step.
Key Points
  • Home Utility: stay ahead of projects and maintenance
  • Financial Power: see equity and shock readiness clearly
  • Progressive permissioning and visible assumptions
Choose Path CTA
Start with Home UtilityStart with Financial Power
Primary CTA (Post-Choice)
Take the 2-minute test
Trust + Disclosure
  • Address-first value, no pressure to act
  • Ranges only, never guarantees
  • Optional human review when you ask

One place to monitor your home and money.

Choose what matters most right now, and we will guide the next step.

Start with Home Utility Start with Financial Power Take the 2-minute test
Why this matters
  • Home Utility: stay ahead of projects and maintenance
  • Financial Power: see equity and shock readiness clearly
  • Progressive permissioning and visible assumptions
Trust + Disclosure
  • Address-first value, no pressure to act
  • Ranges only, never guarantees
  • Optional human review when you ask

FAQ

Do I have to choose both paths?

No. Choose one now and you can explore the other later.

What if I am not sure which to pick?

Pick the one that feels urgent today. We will guide the rest.

Simulator Embeds (Placeholder)

Coming soon: embedded simulator designs for this phase.
Drop in AI Studio exports or shareable links when ready.
Cadence: 48-72h kill cycle | Weekly readout