Phase A - System Explainers (Week 1)

Identify which system creates the strongest intent signal.

OverviewPhase BPhase C

Flow for This Phase

1. Entry
Hero + promise
2. Clarity
Bullets + proof
3. Trust
Assumptions + disclosure
4. Action
Primary CTA

Landing Pages (Auto-Pulled)

These blocks are rendered directly from the landing page markdown files.

LP0101 - Equity Explainer
ID: LP0101System: S1Status: ready_for_test
Know your usable equity, not just paper value.
See what your home can actually do with clear assumptions, ranges, and no pressure to borrow.
Key Points
  • Separate paper value from usable options in minutes
  • Make timing and tradeoffs visible before you decide
  • Get clarity without handing over sensitive data
Primary CTA
Take the 2-minute equity check
Secondary CTA
See a sample report
Trust + Disclosure
  • Not financial advice or underwriting
  • Ranges only, never guarantees
  • Optional human review when you ask for it
Proof / Credibility
  • Built for homeowners, not rate shoppers
  • Assumptions and ranges are always visible
  • Address-first value with progressive permissioning
Page Structure
  • Hero promise
  • 3 bullets
  • Proof/credibility (light)
  • CTA (email or waitlist)
  • FAQ / objections

Know your usable equity, not just paper value.

See what your home can actually do with clear assumptions, ranges, and no pressure to borrow.

Take the 2-minute equity check See a sample report
Why this matters
  • Separate paper value from usable options in minutes
  • Make timing and tradeoffs visible before you decide
  • Get clarity without handing over sensitive data
Trust + Disclosure
  • Not financial advice or underwriting
  • Ranges only, never guarantees
  • Optional human review when you ask for it
Proof / Credibility
  • Built for homeowners, not rate shoppers
  • Assumptions and ranges are always visible
  • Address-first value with progressive permissioning
Page Structure
  • Hero promise
  • 3 bullets
  • Proof/credibility (light)
  • CTA (email or waitlist)
  • FAQ / objections

FAQ

Do I need to link accounts?

No. We start with your address and only ask for more if you want deeper accuracy.

Is this a loan offer?

No. This is a clarity tool so you can understand options before you talk to anyone.

What if I am not ready to act?

That is normal. The goal is confidence, not urgency.

LP0201 - Shock Resistance Explainer
ID: LP0201System: S2Status: ready_for_test
How long could you last if income stopped?
Stress-test your safety net with transparent assumptions and clear ranges.
Key Points
  • Get a runway range in minutes, not a vague guess
  • See where cash, equity, and support layers help or fail
  • Get guidance without sales pressure
Primary CTA
Take the 2-minute runway check
Secondary CTA
See how the model works
Trust + Disclosure
  • Ranges only, never guarantees
  • Not financial advice or underwriting
  • Optional human review when you want it
Proof / Credibility
  • Designed for realism, not fear
  • Assumptions are visible and editable
  • Built for homeowners, not rate shoppers
Page Structure
  • Hero promise
  • 3 bullets
  • Proof/credibility (light)
  • CTA (email or waitlist)
  • FAQ / objections

How long could you last if income stopped?

Stress-test your safety net with transparent assumptions and clear ranges.

Take the 2-minute runway check See how the model works
Why this matters
  • Get a runway range in minutes, not a vague guess
  • See where cash, equity, and support layers help or fail
  • Get guidance without sales pressure
Trust + Disclosure
  • Ranges only, never guarantees
  • Not financial advice or underwriting
  • Optional human review when you want it
Proof / Credibility
  • Designed for realism, not fear
  • Assumptions are visible and editable
  • Built for homeowners, not rate shoppers
Page Structure
  • Hero promise
  • 3 bullets
  • Proof/credibility (light)
  • CTA (email or waitlist)
  • FAQ / objections

FAQ

Is this scary on purpose?

No. It is a calm, realistic check so you can plan before a shock happens.

What inputs do you need?

Basic ranges for monthly essentials and cash buffer. You can add more later.

Will this affect my credit?

No. There are no credit pulls.

LP0301 - Readiness Explainer
ID: LP0301System: S3Status: ready_for_test
Wanting to move is not the same as being ready.
See readiness gaps before you talk to anyone, with calm guidance and clear assumptions.
Key Points
  • Spot the gaps that usually surprise homeowners
  • See the tradeoffs before a rushed decision
  • Get a next-step plan without pressure
Primary CTA
Take the 2-minute readiness check
Secondary CTA
See a sample readiness report
Trust + Disclosure
  • Not financial advice or underwriting
  • Ranges only, never guarantees
  • Optional human review when you want it
Proof / Credibility
  • Address-first value with progressive permissioning
  • Assumptions and ranges are always visible
  • Built for confidence, not conversion
Page Structure
  • Hero promise
  • 3 bullets
  • Proof/credibility (light)
  • CTA (email or waitlist)
  • FAQ / objections

Wanting to move is not the same as being ready.

See readiness gaps before you talk to anyone, with calm guidance and clear assumptions.

Take the 2-minute readiness check See a sample readiness report
Why this matters
  • Spot the gaps that usually surprise homeowners
  • See the tradeoffs before a rushed decision
  • Get a next-step plan without pressure
Trust + Disclosure
  • Not financial advice or underwriting
  • Ranges only, never guarantees
  • Optional human review when you want it
Proof / Credibility
  • Address-first value with progressive permissioning
  • Assumptions and ranges are always visible
  • Built for confidence, not conversion
Page Structure
  • Hero promise
  • 3 bullets
  • Proof/credibility (light)
  • CTA (email or waitlist)
  • FAQ / objections

FAQ

Do I have to be ready to move now?

No. This is for planning, not a sales push.

Is this tied to a lender?

No. It is an independent clarity tool.

What if I do not know all my numbers?

You can use ranges and refine later.

Simulator Embeds (Placeholder)

Coming soon: embedded simulator designs for this phase.
Drop in AI Studio exports or shareable links when ready.
Cadence: 48-72h kill cycle | Weekly readout