Theory and Background

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type: system

phase: 0

batch: 2

system_id: HA

status: draft

owner: strategy

last_updated: 2026-01-27

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System: AI Home Assistant (Product Role)

Product Role

The AI Home Assistant is the adoption and trust engine of Home.com.

It reduces homeowner stress, centralizes fragmented tools, and serves as

the low-friction entry point that leads into planning and financial power.

Core Positioning Options to Test

1. Everything About Your Home, One Place

2. Never Forget Home Maintenance Again

3. Plan Projects Without Guessing

4. Love Your Home More

Home Assistant Systems (Testable Units)

Maintenance Planner

• Pain: forgetting or ignoring upkeep
• System: seasonal checklists and smart reminders
• Test hook: Most homeowners miss critical maintenance

Project Planner

• Pain: cost overruns and decision paralysis
• System: cost ranges and timeline scaffolding
• Test hook: Know the real cost before you start

Services Marketplace

• Pain: finding trusted pros
• System: curated providers with comparison and scheduling
• Test hook: Stop Googling contractors

Visualization Widgets

• Pain: uncertainty before renovation
• System: visual previews
• Test hook: See it before you change it

Bridge to Financial Planner

Every home action links to:

• Equity impact
• Insurance impact
• Borrowing implications

Home Assistant builds trust. Planner converts trust into power.

Success Signals

• High CTR from cold traffic
• Address-only onboarding acceptance
• Repeat usage from reminders
• Natural progression into planner features

Master System Concept Map

Use `07_Canvas/Phase0_System_Map.canvas` for the visual map.

This note anchors the system-to-concept relationships.

Batches

• Batch 1: Financial Power (S1-S3)
• Batch 2: Home Utility (S4-S6)
• Batch 3: Framing and Adjacent (S7-S10)

System to Concept Map

S1 - Equity Utilization

• C0101 Usable vs Paper Equity
• C0102 Before the Shock
• C0103 Safety Net, Not Spending
• C0104 Banks Won't Tell You This
• C0105R Restraint: Not Borrowing More
• C0105P Repulsion: No Leverage Seekers

S2 - Shock Resistance

• C0201 Safety Net Smaller Than You Think
• C0202 Plans Fail When Income Stops
• C0203 Layers Beat Savings
• C0204 The Shock Is the Test
• C0205R Restraint: Preparedness Is Boring
• C0205P Repulsion: Not for Downside Ignore

S3 - Next Home Readiness

• C0301 Ready in Head, Not on Paper
• C0302 Know Before You Talk
• C0303 Moving Is a Financial Event
• C0304 Avoid Expensive Mistakes
• C0305R Restraint: Not Tell You to Move
• C0305P Repulsion: Not for Impulse Movers

S4 - Home Maintenance

• C0401 Missing Things That Matter
• C0402 Never Wonder What's Next
• C0403 Small Fixes Prevent Big Bills
• C0404 Maintenance Without Mental Load
• C0405R Restraint: No Gamification
• C0405P Repulsion: Not for Ignore Upkeep

S5 - Project Planning

• C0501 Know Real Cost
• C0502 Avoid Project Regret
• C0503 Plan Once, Decide Confidently
• C0504 Projects Are Financial Decisions
• C0505R Restraint: Not Sell Upgrades
• C0505P Repulsion: Not for Rushed Renovators

S6 - Services Discovery

• C0601 Stop Googling Contractors
• C0602 Trusted Pros, Not Guesswork
• C0603 Right Pro, Right Job
• C0604 One Place for Home Help
• C0605R Restraint: No Pay to Win
• C0605P Repulsion: Not for Bargain Hunters

S7 - Financial Planner Framing

• C0701 Planner Without Meetings
• C0702 Know Before You Act
• C0703 Calm, Always-On Guide
• C0704 Planning for Real Life

S8 - Credit / Debt Snapshot

• C0801 Whats Holding You Back
• C0802 Debt Is a Tax on Options
• C0803 One Snapshot, No Guessing

S9 - Insurance / Protection

• C0901 Undercovered
• C0902 Check Coverage Without Calling
• C0903 Protection Is Preparedness

S10 - Visualization / Inspiration

• C1001 See It Before You Change It
• C1002 Avoid Regret Before It Happens
• C1003 Explore Without Commitment