30 simulators across 10 systems. Each system has 3 interaction modes plus a landing page.
Simulators convert abstract concepts into testable outcomes. They make assumptions visible, force clarity around tradeoffs, and create evidence for what a homeowner actually understands.
10 systems × 3 modes each
One per system for ad testing
Prioritized by test budget
Traditional slider-based calculators with real-time updates. Users adjust inputs and see results immediately. Best for users who want direct control.
Combines sliders with an AI chat assistant. Users can ask questions while exploring. Tests whether guidance increases completion.
Conversation-led experience where UI reveals progressively. Includes voice support. Tests if guided discovery beats direct manipulation.
Know what you can actually access
Know how long you can survive a disruption
Know if you're ready before talking to agents
Know what's coming before it surprises you
Know the real cost before you commit
Find the right pro without the risk
Financial planning without the meetings
See what's holding you back
Check coverage without calling anyone
See it before you change it
---
type: tracker
phase: 0
status: draft
owner: product
last_updated: 2026-01-27
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Equity / Funds Options Simulator
I need cash or flexibility. What is the least risky way to use my home?